Saturday, 15 February 2014 04:54

"Baby Luv" - Jade

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I have a soft spot in my heart for 80's and 90's R&B. Those two decades were rife with big voices, smooth soul, and a bevy of beautiful and talented female groups: En Vogue, SWV, Xscape, TLC, and Jade.

In the early 90's, Jade racked up their fair share of Gold and Platinum, while appearing in movies, on talk shows, and television. As a matter-of-fact, they own the sole distinction of being the only artist to release a BET "Listening Party" album - an album that garnered them rave reviews.

Alas as it happens far too often to beautiful girl groups, (need I reference the list above again?), Jade's reign on the charts ended too soon admist rumours of internal turmoil.

Fast forward twenty years later and Jade returns to the music scene with a new song called "Baby Luv."

The question for artists who have been away from the music scene for a while is: How do you say true to yourself while still sounding relevant and current? How do you step back into a genre you've led?

Jade has chosen to do it by offering the bouncy "Baby Luv" that is a current as it is retro. Profoundly in "girl group" form, this song is fun and frolic.  It's an ode to Martha and the Vandellas; it's reminiscient of yesterday but completely today. 

So here's to hoping the song will get the airplay it deserves. In the meantime, welcome back, Jade!


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